Marketing
RRI’s Triple Play: Boosting Leads and Creating Consistency
Real estate is a contact sport. Meaning, the more contacts you make, the more leads you will generate and the more transactions you will do. It really is that simple. Consider the game of golf. Nothing happens (no score) until you swing the club. Once you swing, you’ll either make contact with the ball or…
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5 NON-NEGOTIABLES FOR PRODUCTIVE TIME OFF
Summer is here and you may be asking yourself this all-important question, “How can I enjoy some long overdue time off this summer without compromising the progress I’ve made in my business this year?” As head of one of the largest real estate coaching organizations, I understand one of the primary reasons you chose to…
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10 Ideas to Deliver the Unexpected to Your Home Buyers When They Move In!
If you are familiar with RRI, then you know that one of our core philosophies is to Deliver the Unexpected (or DTU for short). I believe in this practice so much, in fact, that I wrote a book called, Deliver the Unexpected: And 6 Other New Truths for Business Success. For sales and business professionals…
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What’s Your One Thing That Will Make All the Difference?
I am a fan of anyone who is a master of their craft. It takes dedication and hard work to become regarded as one of the best in any field you choose to focus on. One such idol of mine is Jerry Seinfeld. A man so famously known that you don’t even need to say…
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This is What Extraordinary Customer Service Looks Like
Technology advances in the real estate industry were already moving at warp speed prior to the pandemic with companies like Zillow, Open Door and Trulia harnessing the power of big data to capture the attention of buyers and sellers. However, technology – regardless of how shiny and new – cannot compete with exceptional customer service…
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What Has COVID-19 Taught You? Never lose the lesson.
Winston Churchill eloquently said, “Never let a good crisis go to waste.” COVID-19 has presented itself as an opportunity to flounder or flourish. Crises gives way to opportunities that would not normally be present. However, the onus is on us to seize the lesson. Quarantine and physical distancing has forced us to adapt, learn and…
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5 Ways to Win in a Multiple Offer Situation
As a real estate professional, you’re on the front line of what is likely one’s most expensive, stressful and exhilarating moments of their life. Buying a house is not something most of us forget, so it’s important that you help make the experience seamless, relaxed and enjoyable for your buyers. How do you do this…
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The Economic Impact of COVID-19 in Canada
Benjamin TalDeputy Chief Economist CIBC Capital Markets I recently had the privilege of interviewing CIBC’s Deputy Chief Economist, Benjamin Tal, on the impact of COVID-19 on our economy and in particular, the real estate market. This informative, candid conversation touched on everything from immigration to interest rates, inflation to unemployment; and of course, includes a…
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How to Open New Real Estate Conversations Post-Quarantine
As Canadian cities begin to strategically reopen after months in quarantine, I believe that now is the time to be communicating with your database in preparation for the resurgence of the real estate market. Buyers and sellers, who cautiously paused their real estate activity, will be looking for expert guidance in these uncertain environments. The…
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5 Ways to Stay Productive in Real Estate During COVID-19
The world is in crisis mode and while no one is entirely sure how long it will last or what the lasting impact will be, we are still in control of what we do today. So, what does that mean for real estate professionals and your business activities now? Should you…
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