Marketing
This is What Extraordinary Customer Service Looks Like
Technology advances in the real estate industry were already moving at warp speed prior to the pandemic with companies like Zillow, Open Door and Trulia harnessing the power of big data to capture the attention of buyers and sellers. However, technology – regardless of how shiny and new – cannot compete with exceptional customer service…
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What Has COVID-19 Taught You? Never lose the lesson.
Winston Churchill eloquently said, “Never let a good crisis go to waste.” COVID-19 has presented itself as an opportunity to flounder or flourish. Crises gives way to opportunities that would not normally be present. However, the onus is on us to seize the lesson. Quarantine and physical distancing has forced us to adapt, learn and…
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5 Ways to Win in a Multiple Offer Situation
As a real estate professional, you’re on the front line of what is likely one’s most expensive, stressful and exhilarating moments of their life. Buying a house is not something most of us forget, so it’s important that you help make the experience seamless, relaxed and enjoyable for your buyers. How do you do this…
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The Economic Impact of COVID-19 in Canada
Benjamin TalDeputy Chief Economist CIBC Capital Markets I recently had the privilege of interviewing CIBC’s Deputy Chief Economist, Benjamin Tal, on the impact of COVID-19 on our economy and in particular, the real estate market. This informative, candid conversation touched on everything from immigration to interest rates, inflation to unemployment; and of course, includes a…
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How to Open New Real Estate Conversations Post-Quarantine
As Canadian cities begin to strategically reopen after months in quarantine, I believe that now is the time to be communicating with your database in preparation for the resurgence of the real estate market. Buyers and sellers, who cautiously paused their real estate activity, will be looking for expert guidance in these uncertain environments. The…
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5 Ways to Stay Productive in Real Estate During COVID-19
The world is in crisis mode and while no one is entirely sure how long it will last or what the lasting impact will be, we are still in control of what we do today. So, what does that mean for real estate professionals and your business activities now? Should you…
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5 Tools (Apps) to Post Better Video
Video is the hottest trend in social media and marketing today. Posts and ads containing video receive more views and engagement than any other type of post. We’ve talked a lot about video before, but if you’re just getting started check out our “Dos and Don’ts” post and if you want to see some examples…
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A Fresh Approach to Social Media in 2018
You’re sitting in a restaurant you’ve never been to before, trying to decide what to order. When the waiter comes around, you ask him, “What would you recommend?” He might say, “Everything here is great,” but he might also say something like, “The salmon is amazing. I know fish isn’t everyone’s cup of tea, but…
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