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Become a Masters FormulaTM Certified Agent today. Build a business that outperforms in any market.


"This was probably the best online (maybe even offline) course that I have taken in real estate..." ~ Lambros B. Demos, Sales Professional, Royal Lepage Realty Plus


Featuring the most in-depth real estate sales and business intelligence, Masters FormulaTM is designed to not only increase your production and sales effectiveness, but it specifically targets three crucial challenges facing all Canadian agents today:


Inconsistent Lead Generation

Learn to generate an abundance of high quality leads, and more importantly, how to convert them.

Reactivity and Lack of Time

Learn to treat your business like a business, and move from being reactive to proactive, putting you in the driver seat of your business and your life.

Uncertainty & Complexity

Learn to confidently navigate changing conditions, sift through the bombardment of choice for your clients and yourself, and get to the heart of what will work for you in your business.

Masters FormulaTM
Agent Certification Outline



Masters FormulaTM Agent Certification is a 10 session program that combines in-class learning/participation, online learning and post-session accountability for maximum results and effectiveness.

You will walk away with:
- A step-by-step system for generating high quality leads tailored to your strengths
- Improved sales and presentation skills for today’s new real estate world
- Clarity and focus on individual goals, both personal and professional
- A complete business and marketing plan for breakthrough growth
- The inspiration and motivation to take massive action toward your goals

Certification Includes:

10 Session Training Course

165+ Page Workbook

Online Access for 12 Weeks

Downloadable Tools
      - Business Tools
      - Trackers & Scorecards
      - Worksheets
      - Marketing Templates & Samples

Ask your broker for details on how to register or call an RRI Advisor today. 1.800.298.9587

Detailed Course Outline

1RRI's 5 Non-Negotiables for Real Estate Success
Building a Business that Serves the Life of Your Dreams

2Marketing & Lead Generating Systems for People You Know
RRI's Lifetime Referral System 3.0

3A System for Generating a 15-20% Return on Your Database
Designing Your Personal LRS Touch System

4Marketing & Lead Generating Systems for People You Don't Know | Part I
The Most Effective Low Cost Ways to Generate New Business

5Marketing & Lead Generating Systems for People You Don't Know | Part II
The Most Effective Low Cost Ways to Generate New Business

6Strategic Influence, Lead Follow-Up and Conversion Strategies
Mastering the Art of Influence to Convert More Leads to Appointments/Contracts

7Buyer & Seller Success Systems
From Pre-Appointment Processes to Preparation & the Consult

8Listing Workshop
Three Stages of a No-Fail Listing Presentation (Includes all objection handlers)

9Mastering the Single Most Important Metric in Real Estate
Learning to Embrace the Power of Planning & Tracking, Simplified

10The Client Experience & the Secret to Taking Consistent Action
Setting Yourself Apart from the Competition & Mastering the Art of Taking Massive Action

See what our clients have to say

This was probably the best online (maybe even offline) course that I have taken in real estate. Richard is very thorough, and one can tell that a lot of thought and effort was put into this program...I am almost finished watching all the videos again and reviewing the information. As Richard would say, repetition is the key to learning.

Lambros B. Demos

Royal LePage Realty Plus

I’ve trained on a lot of programs over 38 years and this is without a doubt the best one. Our agents love how realistic and actionable the program is. Richard doesn’t waste time and he doesn’t flourish. He just gets straight to the point. Because of that the agents are really grasping the lessons.

Barbara Frueh

Broker of Record | Royal LePage First Contact

Too many brokerages try to do training for their agents but don’t have a structured program. Masters FormulaTM allows us to have that structure and develop relationships with agents ourselves instead of a third party. The way it’s delivered, in 3-6 minute videos, is the best way for people to learn.

Paul Baron

Broker of Record and Owner | Century 21 Leading Edge Realty Inc.

I’ve been in the business 30 years and have seen a lot of training, but nothing compares to how much my agents and I have enjoyed Masters FormulaTM. Richard teaches agents how to run a business not just how to be an agent. He is such a fantastic instructor and I’ve been a fan of him and his company for a long time.

Noel Coppins

Co-Owner | RE/MAX Jazz