Business Coaching

Our Business Coaches

At Richard Robbins International, we believe that working smarter, not harder, shows real results. Our goal as business coaches is to help you build a highly productive business that is both efficient and influential.

RRI Business Coaches

Dana Richard

Head Business Coach | MEd, BASc, CMC

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

Alison Sylvester

Business Coach | CMC, CCP

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

Mark Hohenwarter

Business Coach

With more than three decades of real estate experience, this award-winning professional uses the insights he learned to inspire others to produce remarkable results.

Jeanne Apeland

Business Coach

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

Bill Parnaby

Business Coach

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

Nancy Steinhausen

Business Coach

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

Sandra O'Donohue

Business Coach

With more than three decades in real estate, Sandra uses her knowledge to coach Real Estate professionals to help them build the life of their dreams. Sandra obtained her Brokers designation in 2006 and has worked to train new agents along with providing ongoing education and training for seasoned agents. Sandra has been an active member in her Real Estate board since 1987, serving on various committees such as Professional Standards, and Arbitration & Education. She also served as a Director for several years and completed a 2 year term as President of the Board in 2015.

Sandra believes in giving back to the profession that has given so much to her over the years. “I love helping dedicated real estate professionals build a prosperous business that they can be passionate about. Often times, Realtors become so involved in their day to day activities that they fail to see the whole picture. My goal is to uncomplicate things and simplify the process of building a strong, sustainable and rewarding business!”

Sandra Simpson

Business Coach

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

Braden Wheatcroft

Business Coach

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

Tina Forbes

Business Coach | CPC, ELI-MP

Tina is a Certified Professional Coach with over 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media/marketing and advertising to help her clients ‘up their game’ in today’s competitive real estate industry.

Tony Joe

Business Coach

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

Susan Froher

Business Coach

Since 2004 Susan has been sharing her love of Real Estate with all around her. As an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Susan is often a requested guest speaker and trainer on the subject at the Victoria Real Estate Board. This has allowed Susan to shift some of her focus from working with clients to training and coaching other Realtors the importance, responsibility and excitement there is in developing long lasting relationships with clients and colleagues. Susan also instills the importance of giving back to the community, having served on the Ballet Victoria Board and as President (2017) of Habitat for Humanity Victoria and various committees of the Victoria Real Estate Board.

As you can imagine, all of this takes balance and Susan is exquisite at that as well; which is very important as she also serves as Chief Financial Officer for one of Victoria's top teams, Prime Real Estate Team.

David Yunker

Business Coach

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Stephanie Arnold

Business Coach

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

Craig Pilgrim

Business Coach

With over 15 years of professional real estate experience, Craig has built and operates a business based on the complementary principles of honesty, integrity, and professionalism. A proud husband and father, Craig balances his real estate career with his desire to give back to the community. A serious and committed coach, he strives to ensure every real estate experience is enjoyable - from beginning to end.

Scott Mills

Business Coach

Scott has a love for mentoring and coaching that began when working with undergraduate student leaders at three different Ontario Universities. Licensed since 2005, and still a registered Broker, Scott has been a successful sales rep and managed an award-winning residential brokerage.

His extensive knowledge of the industry is evident, having worked for years on the senior team of a global real estate franchisor; additionally, he has taught the ABR, SRS and RENE courses across Canada.

Residing in Breslau (near Kitchener, ON) with his wife, Carolyn (a teacher and published author), and two children, Hannah and Jacob, Scott values time spent with family, friends and the outdoors. He is an avid fisherman and runs a fishing-related website just for fun. He is also a huge advocate for community service and volunteerism.

Nicole Lachance

Business Coach

Nicole brings 20 years of expertise in the real estate industry, as both an award-winning Realtor and brokerage manager in the Greater Toronto Area. She has a passion for sharing her wealth of knowledge to inspire and support other Realtors to build their best businesses, be their best selves, and live their best lives.

Asif Khan

Business Coach

Asif is a Real Estate Sales Professional carrying on business under the Kaizen principles of continual improvement. Asif is a successful Real Estate team leader and owner of a new age Real Estate Brokerage - RE/MAX Prime Properties - in Markham, ON. His brokerage received the Rookie of the Year Award in 2017, and Khan was the Canadian Single Office Broker of the Year in 2020, honours he is very proud of.

Asif is a recipient of the RE/MAX Lifetime Achievement Award and member of the RE/MAX Hall of Fame. He has received every Sales Achievement Award in the RE/MAX system from 100% Club to the coveted Diamond Award. 2020 national rankings saw Asif’s team place #23 amongst all RE/MAX Owner Teams across Canada, a testament to his leadership, expertise and client care.

As an Accredited Buyer Representative, Certified Luxury Home Marketing Specialist, Million Dollar Guild Member, NARGlobe International Agent and a member of Cross Canada Referrals (CCR), Asif's expertise in the field provides his agents with an edge whether they are representing buyers or sellers in residential or commercial transactions. Asif strives to provide his agents with cutting edge technology and service beyond their expectations.

Asif continues to give back to the Toronto Real Estate Board in volunteer capacities such as Vice-Chair Professional Standards, Hearing Panel, By-Laws Advisory Panel, Professional Development and Government Relations Committees. He has appeared on the made for television series Real Estate Wars, and been the Featured Canadian Agent at the RE/MAX International Annual Convention. He is regularly featured on The Region 105.9FM and co-hosts a weekly Real Estate talk show "On The Market”.

An Author, Speaker, Mentor, and Hockey Coach, Asif is an active member of the community and a tremendous supporter of the Sick Kids’ Foundation - ranked #13 in the Ontario-Atlantic Region.

Nabil Danial

Business Coach

Nabil Danial has spent 29 years perfecting his craft as a Real Estate Agent and is delighted to join RRI as a coach. Nabil’s passion for coaching and the on-going training he receives in self-improvement allows him to assist Real Estate professionals to obtain clarity, pursue what is important to them, understand how to make powerful choices, take courageous action when necessary, and create an environment where they can be fulfilled, and connected to others.

Nabil has had the distinction of being awarded the Century21, Centurion Award from 2007-2016, and has been inducted into the Master’s Hall of Fame and the Centurion Honor Society.

With several certifications and credentials, Nabil brings a significant number of accolades and prestige to the RRI Team. He is certified as a Co-Active Coach from CTI (The Coaches Training Institute), an NLP Master Practitioner, and a CC-Competent Communicator from Toast Masters Intl.

Nabil's core values: Honesty, Integrity, Productivity and long life learning.

Outside work Nabil is a family man, a father for 3 married children and a grandfather to 2 beautiful grand kids.

Nabil enjoys reading, travelling, playing tennis and the piano.

Louise Stephens

Business Coach

Louise is an accomplished and results-driven Real Estate Broker/Manager/Trainer who has been licensed since 1989. She is high-energy and passionate about assisting agents create the path to effectively reach their goals.

Tara Lyons

Business Coach

I have been selling real estate since 1999. I run a team of 5 and we are top 2% of Royal LePage Realtors® in Canada. We have been voted Top 3 Realtors® since 2011 and Favourite Quinte Realtor® since 2020. I have sat on our local Real Estate board of directors and was a Rotarian for 13 years. Bachelor of Commerce from the University of Guelph.

I have been married since 1992 to my high school sweetheart, Tom Lyons. We have a dog named River who is our family. Born and raised in the Quinte area. We love boating. sailing, cruising, paddle boarding or kayaking. Travelling is in our blood and we love seeing and experiencing new places and cultures.

James Davies

Business Coach

James comes from a sales and sales management background of over 25 years in multiple industries prior to entering the Real Estate profession. His passion for learning and expanding his knowledge base combined with his experience allows James to bring a unique perspective to his clients.

Licensed since 2007, James has worked in the Lower Mainland of BC market as well as other areas of the Province in service of his clients. His knowledge base of residential, commercial, land development, and agricultural properties have served his real estate clients to achieve their dreams.

In his journey of learning, James connected with his "Ikigai" (Reason for Being) and that is to be in service to others and to share his knowledge with others to assist in their journey to success both in life and business. His authentic approach, based on safety and trust, brings out the best in his coaching clients and he is excited to collaborate with his RRI clients.

James enjoys weight training, hiking, cycling, and skiing. Reading, learning, meditation, spirituality, and communication are also foundations of James' life.

Sean McCann

Business Coach

I started in Real Estate over 20 years ago. I have been coaching in one form or another, and more importantly I’ve been coached, for 17 of those years. It's been a fun ride. I love that the real estate market is always breathing and a bit mysterious. I have more pins and ribbons and accolades than I would care to admit; but let's face it, it's not about me. It's about you. It's about the climb, the journey, optimization, you choose the analogy or the words that best resonate, but let's all agree that we can go further together.

It's about articulating your vision of a life well-lived and of dreams manifested into your reality as clearly and authentically as you are able to do so today. Don’t worry, we will leave a little room for edits, pivots, and refinements as things unfold.

I'm here for leverage and guidance; to help collapse time frames, make things a little easier, and maybe carry the flag once in a while when things are especially tough. Let's do something epic together because time is being spent regardless. We might as well have some fun and make it count.

Y Lee Beauregard

Business Coach

Happily married for 28 years, I am an empty nester with two adult children who are successfully embarking on their own career paths.

My enthusiasm for Real Estate started in 1986 with the purchase of my first income property, culminating with me becoming a full-time Broker with RE/MAX Hallmark in the beautiful city of Ottawa. While building a business to service the Federal Government & Corporate Ottawa’s software licensing needs for 22 years, and as a licensed Realtor® since 2011, I discovered the most important aspect of my job is listening to determine my client’s true needs & wants; the most rewarding is seeing their satisfaction & pleasure when we get there.

I appreciate travelling around the world to experience new cultures, food and people. In my spare time I enjoy cycling along the Ottawa River, building my own Lego creations and learning about current science.

RRI Business Coaches

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

With more than three decades of real estate experience, this award-winning professional uses the insights he learned to inspire others to produce remarkable results.

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

With more than three decades in real estate, Sandra uses her knowledge to coach Real Estate professionals to help them build the life of their dreams. Sandra obtained her Brokers designation in 2006 and has worked to train new agents along with providing ongoing education and training for seasoned agents. Sandra has been an active member in her Real Estate board since 1987, serving on various committees such as Professional Standards, and Arbitration & Education. She also served as a Director for several years and completed a 2 year term as President of the Board in 2015.

Sandra believes in giving back to the profession that has given so much to her over the years. “I love helping dedicated real estate professionals build a prosperous business that they can be passionate about. Often times, Realtors become so involved in their day to day activities that they fail to see the whole picture. My goal is to uncomplicate things and simplify the process of building a strong, sustainable and rewarding business!”

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

Tina is a Certified Professional Coach with over 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media/marketing and advertising to help her clients ‘up their game’ in today’s competitive real estate industry.

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

Since 2004 Susan has been sharing her love of Real Estate with all around her. As an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Susan is often a requested guest speaker and trainer on the subject at the Victoria Real Estate Board. This has allowed Susan to shift some of her focus from working with clients to training and coaching other Realtors the importance, responsibility and excitement there is in developing long lasting relationships with clients and colleagues. Susan also instills the importance of giving back to the community, having served on the Ballet Victoria Board and as President (2017) of Habitat for Humanity Victoria and various committees of the Victoria Real Estate Board.

As you can imagine, all of this takes balance and Susan is exquisite at that as well; which is very important as she also serves as Chief Financial Officer for one of Victoria's top teams, Prime Real Estate Team.

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

With over 15 years of professional real estate experience, Craig has built and operates a business based on the complementary principles of honesty, integrity, and professionalism. A proud husband and father, Craig balances his real estate career with his desire to give back to the community. A serious and committed coach, he strives to ensure every real estate experience is enjoyable - from beginning to end.

Scott has a love for mentoring and coaching that began when working with undergraduate student leaders at three different Ontario Universities. Licensed since 2005, and still a registered Broker, Scott has been a successful sales rep and managed an award-winning residential brokerage.

His extensive knowledge of the industry is evident, having worked for years on the senior team of a global real estate franchisor; additionally, he has taught the ABR, SRS and RENE courses across Canada.

Residing in Breslau (near Kitchener, ON) with his wife, Carolyn (a teacher and published author), and two children, Hannah and Jacob, Scott values time spent with family, friends and the outdoors. He is an avid fisherman and runs a fishing-related website just for fun. He is also a huge advocate for community service and volunteerism.

Nicole brings 20 years of expertise in the real estate industry, as both an award-winning Realtor and brokerage manager in the Greater Toronto Area. She has a passion for sharing her wealth of knowledge to inspire and support other Realtors to build their best businesses, be their best selves, and live their best lives.

Asif is a Real Estate Sales Professional carrying on business under the Kaizen principles of continual improvement. Asif is a successful Real Estate team leader and owner of a new age Real Estate Brokerage - RE/MAX Prime Properties - in Markham, ON. His brokerage received the Rookie of the Year Award in 2017, and Khan was the Canadian Single Office Broker of the Year in 2020, honours he is very proud of.

Asif is a recipient of the RE/MAX Lifetime Achievement Award and member of the RE/MAX Hall of Fame. He has received every Sales Achievement Award in the RE/MAX system from 100% Club to the coveted Diamond Award. 2020 national rankings saw Asif’s team place #23 amongst all RE/MAX Owner Teams across Canada, a testament to his leadership, expertise and client care.

As an Accredited Buyer Representative, Certified Luxury Home Marketing Specialist, Million Dollar Guild Member, NARGlobe International Agent and a member of Cross Canada Referrals (CCR), Asif's expertise in the field provides his agents with an edge whether they are representing buyers or sellers in residential or commercial transactions. Asif strives to provide his agents with cutting edge technology and service beyond their expectations.

Asif continues to give back to the Toronto Real Estate Board in volunteer capacities such as Vice-Chair Professional Standards, Hearing Panel, By-Laws Advisory Panel, Professional Development and Government Relations Committees. He has appeared on the made for television series Real Estate Wars, and been the Featured Canadian Agent at the RE/MAX International Annual Convention. He is regularly featured on The Region 105.9FM and co-hosts a weekly Real Estate talk show "On The Market”.

An Author, Speaker, Mentor, and Hockey Coach, Asif is an active member of the community and a tremendous supporter of the Sick Kids’ Foundation - ranked #13 in the Ontario-Atlantic Region.

Nabil Danial has spent 29 years perfecting his craft as a Real Estate Agent and is delighted to join RRI as a coach. Nabil’s passion for coaching and the on-going training he receives in self-improvement allows him to assist Real Estate professionals to obtain clarity, pursue what is important to them, understand how to make powerful choices, take courageous action when necessary, and create an environment where they can be fulfilled, and connected to others.

Nabil has had the distinction of being awarded the Century21, Centurion Award from 2007-2016, and has been inducted into the Master’s Hall of Fame and the Centurion Honor Society.

With several certifications and credentials, Nabil brings a significant number of accolades and prestige to the RRI Team. He is certified as a Co-Active Coach from CTI (The Coaches Training Institute), an NLP Master Practitioner, and a CC-Competent Communicator from Toast Masters Intl.

Nabil's core values: Honesty, Integrity, Productivity and long life learning.

Outside work Nabil is a family man, a father for 3 married children and a grandfather to 2 beautiful grand kids.

Nabil enjoys reading, travelling, playing tennis and the piano.

Louise is an accomplished and results-driven Real Estate Broker/Manager/Trainer who has been licensed since 1989. She is high-energy and passionate about assisting agents create the path to effectively reach their goals.

I have been selling real estate since 1999. I run a team of 5 and we are top 2% of Royal LePage Realtors® in Canada. We have been voted Top 3 Realtors® since 2011 and Favourite Quinte Realtor® since 2020. I have sat on our local Real Estate board of directors and was a Rotarian for 13 years. Bachelor of Commerce from the University of Guelph.

I have been married since 1992 to my high school sweetheart, Tom Lyons. We have a dog named River who is our family. Born and raised in the Quinte area. We love boating. sailing, cruising, paddle boarding or kayaking. Travelling is in our blood and we love seeing and experiencing new places and cultures.

James comes from a sales and sales management background of over 25 years in multiple industries prior to entering the Real Estate profession. His passion for learning and expanding his knowledge base combined with his experience allows James to bring a unique perspective to his clients.

Licensed since 2007, James has worked in the Lower Mainland of BC market as well as other areas of the Province in service of his clients. His knowledge base of residential, commercial, land development, and agricultural properties have served his real estate clients to achieve their dreams.

In his journey of learning, James connected with his "Ikigai" (Reason for Being) and that is to be in service to others and to share his knowledge with others to assist in their journey to success both in life and business. His authentic approach, based on safety and trust, brings out the best in his coaching clients and he is excited to collaborate with his RRI clients.

James enjoys weight training, hiking, cycling, and skiing. Reading, learning, meditation, spirituality, and communication are also foundations of James' life.

I started in Real Estate over 20 years ago. I have been coaching in one form or another, and more importantly I’ve been coached, for 17 of those years. It's been a fun ride. I love that the real estate market is always breathing and a bit mysterious. I have more pins and ribbons and accolades than I would care to admit; but let's face it, it's not about me. It's about you. It's about the climb, the journey, optimization, you choose the analogy or the words that best resonate, but let's all agree that we can go further together.

It's about articulating your vision of a life well-lived and of dreams manifested into your reality as clearly and authentically as you are able to do so today. Don’t worry, we will leave a little room for edits, pivots, and refinements as things unfold.

I'm here for leverage and guidance; to help collapse time frames, make things a little easier, and maybe carry the flag once in a while when things are especially tough. Let's do something epic together because time is being spent regardless. We might as well have some fun and make it count.

Happily married for 28 years, I am an empty nester with two adult children who are successfully embarking on their own career paths.

My enthusiasm for Real Estate started in 1986 with the purchase of my first income property, culminating with me becoming a full-time Broker with RE/MAX Hallmark in the beautiful city of Ottawa. While building a business to service the Federal Government & Corporate Ottawa’s software licensing needs for 22 years, and as a licensed Realtor® since 2011, I discovered the most important aspect of my job is listening to determine my client’s true needs & wants; the most rewarding is seeing their satisfaction & pleasure when we get there.

I appreciate travelling around the world to experience new cultures, food and people. In my spare time I enjoy cycling along the Ottawa River, building my own Lego creations and learning about current science.

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I see the world through a different lens now since I started coaching with RRI in 2012. I would have never imagined I’d be where I am today. You’ll achieve what you set out to achieve, and much more, with RRI.

Darin Germyn

Top 2% of Fraser Valley Realtors 2015-present | Macdonald Realty

For nearly 20 years, Richard’s passion to make a difference continues to help build my business, but more importantly, I have more free time than ever to give back.

Mary Roy

Top 1% RE/MAX Canada | Top 100 (#80) RE/MAX Teams

Richard Robbins has helped me realize I truly can have it all. I can have my health, I can have an amazing family and be there for them, and be a very successful business person.

Petrina Koltun

#1 Royal LePage Kelowna Service of Excellence Award Recipient for 5 consecutive years