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About RRI

Our Team

We are a passionate group of highly productive, integrity-powered leaders united by a common vision to transform the businesses and lives of the people we serve.

Team RRI

Richard Robbins

CEO, RRI | Real Estate Trainer

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Sue Robbins

Co-Founder, President

With 28 years in real estate, including work in real estate law, investment and mortgages, RRI Co-Founder and President Sue Robbins is the driving force behind RRI’s impeccable standard of excellence.

Dana Richard

Head Business Coach | MEd, BASc, CMC

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

Storm Fletcher

VP of Business Development

With a relentless focus on RRI’s continued growth, Storm’s role in business development combines her passion for helping others succeed with her 25+ years of experience in personal development and entrepreneurial management.

Dana Stroud

Client Experience Director

A devoted member of the RRI team for over 12 years, Dana Stroud brings a relentless compassion, caring and can-do attitude to ensure each client has an experience with RRI that is memorable and profoundly positive.

Tomomi Lo

Art Director | BDes, RGD

With exceptional talent in both web and print design, Tomomi is a creator and leader of RRI’s brand standard of excellence and the reason why we’re able to bring RRI to life in vibrant visuals.

Jaimie Robbins

Coaching Advisor

Daughter of RRI Founders & Wilfred Laurier University graduate, Jaimie’s love of growth and results-driven skills are used while leading the industry’s newest & most innovative e-learning platform.

Team RRI

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

With 28 years in real estate, including work in real estate law, investment and mortgages, RRI Co-Founder and President Sue Robbins is the driving force behind RRI’s impeccable standard of excellence.

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

With a relentless focus on RRI’s continued growth, Storm’s role in business development combines her passion for helping others succeed with her 25+ years of experience in personal development and entrepreneurial management.

A devoted member of the RRI team for over 12 years, Dana Stroud brings a relentless compassion, caring and can-do attitude to ensure each client has an experience with RRI that is memorable and profoundly positive.

With exceptional talent in both web and print design, Tomomi is a creator and leader of RRI’s brand standard of excellence and the reason why we’re able to bring RRI to life in vibrant visuals.

Daughter of RRI Founders & Wilfred Laurier University graduate, Jaimie’s love of growth and results-driven skills are used while leading the industry’s newest & most innovative e-learning platform.

RRI Real Estate Trainers

Richard Robbins

CEO, RRI | Real Estate Trainer

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Chris Cummins

RRI Certified Real Estate Trainer

Real estate and business professionals across the country love Chris’ unique ability to deliver highly customized, educational content in a hilarious, approachable and real-world style. With RRI for over a decade now, Chris has delivered programs to over 20,000 business owners and 500 organizations across North America.

RRI Real Estate Trainers

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Real estate and business professionals across the country love Chris’ unique ability to deliver highly customized, educational content in a hilarious, approachable and real-world style. With RRI for over a decade now, Chris has delivered programs to over 20,000 business owners and 500 organizations across North America.

RRI Business Coaches

Alison Sylvester

Business Coach | CMC, CCP

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

Bill Parnaby

Business Coach

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

Mark Hohenwarter

Business Coach

With more than three decades of real estate experience, this Vancouver based, award-winning professional uses the insights he learned to inspire others to produce remarkable results.

Sandra Simpson

Business Coach

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

Jeanne Apeland

Business Coach

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

Sandra O'Donohue

Business Coach

With more than three decades in real estate Sandra uses her knowledge to coach Real Estate Agents and Mortgage Brokers to build the life of their dreams.

Nancy Steinhausen

Business Coach

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

Tina Forbes

Business Coach | CPC, ELI-MP

Tina is a Certified Professional Coach with 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media and advertising to help her clients raise their game in today's competitive online world.

Braden Wheatcroft

Business Coach

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

David Yunker

Business Coach

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Stephanie Arnold

Business Coach

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

Susan Froher

Business Coach

Since 2004 Susan has been sharing her love of Real Estate with all around her, as an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Tony Joe

Business Coach

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

Dustin Olson

Business Coach

Craig Pilgrim

Business Coach

I'm a proud husband and father, aspiring amateur triathlete, and committed community volunteer. My career as a RE/MAX REALTOR® has enabled my desire to serve; including on many not-for-profit boards of directors, several not-for-profit committees, and spearheading several community initiatives. I like to use my superpowers for good, leveraging my extensive network for the benefit of the agencies and causes I support.

I have been trading in real estate since January 2005 and while I possess a lot of experience, I still manage to take away at least one new experience from each client and each transaction. I serve clients in all areas of Edmonton, St. Albert, and surrounding communities.

My business is based upon the complementary principles of honesty, integrity, and professionalism and I bring these three qualities to every real estate transaction in which I am involved. I am serious and committed however, I strive to ensure every real estate experience is enjoyable – from beginning to end.

RRI Business Coaches

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

With more than three decades of real estate experience, this Vancouver based, award-winning professional uses the insights he learned to inspire others to produce remarkable results.

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

With more than three decades in real estate Sandra uses her knowledge to coach Real Estate Agents and Mortgage Brokers to build the life of their dreams.

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

Tina is a Certified Professional Coach with 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media and advertising to help her clients raise their game in today's competitive online world.

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

Since 2004 Susan has been sharing her love of Real Estate with all around her, as an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

I'm a proud husband and father, aspiring amateur triathlete, and committed community volunteer. My career as a RE/MAX REALTOR® has enabled my desire to serve; including on many not-for-profit boards of directors, several not-for-profit committees, and spearheading several community initiatives. I like to use my superpowers for good, leveraging my extensive network for the benefit of the agencies and causes I support.

I have been trading in real estate since January 2005 and while I possess a lot of experience, I still manage to take away at least one new experience from each client and each transaction. I serve clients in all areas of Edmonton, St. Albert, and surrounding communities.

My business is based upon the complementary principles of honesty, integrity, and professionalism and I bring these three qualities to every real estate transaction in which I am involved. I am serious and committed however, I strive to ensure every real estate experience is enjoyable – from beginning to end.