About RRI

Our Team

We are a passionate group of highly productive, integrity-powered leaders united by a common vision to transform the businesses and lives of the people we serve.

Team RRI

Richard Robbins

CEO, RRI | Real Estate Trainer

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Sue Robbins

Co-Founder, President

With 28 years in real estate, including work in real estate law, investment and mortgages, RRI Co-Founder and President Sue Robbins is the driving force behind RRI’s impeccable standard of excellence.

Dana Richard

Head Business Coach | MEd, BASc, CMC

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

Storm Fletcher

VP of Business Development

With a relentless focus on RRI’s continued growth, Storm’s role in business development combines her passion for helping others succeed with her 25+ years of experience in personal development and entrepreneurial management.

Dana Stroud

Client Experience Director

A devoted member of the RRI team for over 12 years, Dana Stroud brings a relentless compassion, caring and can-do attitude to ensure each client has an experience with RRI that is memorable and profoundly positive.

Tomomi Lo

Art Director | BDes, RGD

With exceptional talent in both web and print design, Tomomi is a creator and leader of RRI’s brand standard of excellence and the reason why we’re able to bring RRI to life in vibrant visuals.

Jaimie Robbins

Coaching Advisor

Daughter of RRI Founders & Wilfred Laurier University graduate, Jaimie’s love of growth and results-driven skills are used while leading the industry’s newest & most innovative e-learning platform.

Team RRI

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

With 28 years in real estate, including work in real estate law, investment and mortgages, RRI Co-Founder and President Sue Robbins is the driving force behind RRI’s impeccable standard of excellence.

With a flair for helping others identify and excel in their sweet spot, Dana’s unique style of coaching helps his clients flourish in a career built from their passions and rooted in personal fulfillment.

With a relentless focus on RRI’s continued growth, Storm’s role in business development combines her passion for helping others succeed with her 25+ years of experience in personal development and entrepreneurial management.

A devoted member of the RRI team for over 12 years, Dana Stroud brings a relentless compassion, caring and can-do attitude to ensure each client has an experience with RRI that is memorable and profoundly positive.

With exceptional talent in both web and print design, Tomomi is a creator and leader of RRI’s brand standard of excellence and the reason why we’re able to bring RRI to life in vibrant visuals.

Daughter of RRI Founders & Wilfred Laurier University graduate, Jaimie’s love of growth and results-driven skills are used while leading the industry’s newest & most innovative e-learning platform.

RRI Real Estate Trainers

Richard Robbins

CEO, RRI | Real Estate Trainer

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Chris Cummins

RRI Certified Real Estate Trainer

Real estate and business professionals across the country love Chris’ unique ability to deliver highly customized, educational content in a hilarious, approachable and real-world style. With RRI for over a decade now, Chris has delivered programs to over 20,000 business owners and 500 organizations across North America.

RRI Real Estate Trainers

Business mentor, international speaker and author of Deliver the Unexpected: And 6 Other New Truths For Business Success, Robbins has also been named REP magazine’s “Industry Icon” and is one of North America’s most sought-after experts in personal and professional development. Best known as the epitome of a true integrity powered leader, Richard has addressed countless audiences worldwide for over 20 years.

Real estate and business professionals across the country love Chris’ unique ability to deliver highly customized, educational content in a hilarious, approachable and real-world style. With RRI for over a decade now, Chris has delivered programs to over 20,000 business owners and 500 organizations across North America.

RRI Business Coaches

Alison Sylvester

Business Coach | CMC, CCP

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

Bill Parnaby

Business Coach

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

Mark Hohenwarter

Business Coach

With more than three decades of real estate experience, this Vancouver based, award-winning professional uses the insights he learned to inspire others to produce remarkable results.

Sandra Simpson

Business Coach

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

Jeanne Apeland

Business Coach

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

Sandra O'Donohue

Business Coach

With more than three decades in real estate, Sandra uses her knowledge to coach Real Estate professionals to help them build the life of their dreams. Sandra obtained her Brokers designation in 2006 and has worked to train new agents along with providing ongoing education and training for seasoned agents. Sandra has been an active member in her Real Estate board since 1987, serving on various committees such as Professional Standards, and Arbitration & Education. She also served as a Director for several years and completed a 2 year term as President of the Board in 2015.

Sandra believes in giving back to the profession that has given so much to her over the years. “I love helping dedicated real estate professionals build a prosperous business that they can be passionate about. Often times, Realtors become so involved in their day to day activities that they fail to see the whole picture. My goal is to uncomplicate things and simplify the process of building a strong, sustainable and rewarding business!”

Nancy Steinhausen

Business Coach

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

Tina Forbes

Business Coach | CPC, ELI-MP

Tina is a Certified Professional Coach with over 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media/marketing and advertising to help her clients ‘up their game’ in today’s competitive real estate industry.

Braden Wheatcroft

Business Coach

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

David Yunker

Business Coach

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Stephanie Arnold

Business Coach

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

Susan Froher

Business Coach

Since 2004 Susan has been sharing her love of Real Estate with all around her, as an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Tony Joe

Business Coach

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

Dustin Olson

Business Coach

"When life hands you lemons, get over it, get creative and make orange juice instead!"

Dustin is a fifth-generation real estate professional and a second generation business coach who has been coaching for over 15 years. If you ask him what prompted his decision to become a coach with RRI, he responds that he never even saw it as a choice; it was just always something he knew he would do. With personal history in real estate management, investing and transactions (650+), Dustin brings a wealth of knowledge and experience to his coaching clients.

Dustin lives in the perfect city for a musician – Nashville, Tennessee where he lives with his pride and joy, his seven year old daughter, Liliyah Grace.

Building a business that is centered around core values is what Dustin values most. This customized approach is one of the many reasons he chose to work with our organization. He aims to help agents do less while still obtaining meaningful results.

Craig Pilgrim

Business Coach

With over 15 years of professional real estate experience, Craig has built a business based on the complementary principles of honesty, integrity, and professionalism. A proud husband and father, Craig balances his real estate career with his desire to give back to the community. A serious and committed coach, he strives to ensure every real estate experience is enjoyable - from beginning to end.

Scott Mills

Business Coach

Scott has a love for mentoring and coaching that began when working with undergraduate student leaders at three different Ontario Universities. Licensed since 2005, and still a registered Broker, Scott has been a successful sales rep and managed an award-winning residential brokerage.

His extensive knowledge of the industry is evident, having worked for years on the senior team of a global real estate franchisor; additionally, he has taught the ABR, SRS and RENE courses across Canada.

Residing in Breslau (near Kitchener, ON) with his wife, Carolyn (a teacher and published author), and two children, Hannah and Jacob, Scott values time spent with family, friends and the outdoors. He is an avid fisherman and runs a fishing-related website just for fun. He is also a huge advocate for community service and volunteerism.

Karri Flatla

Business Coach

Karri has held a variety of professional and volunteer roles in southern Alberta, including teaching, coaching, public speaking, politics and entrepreneurship. Having worked across multiple sectors, from rail transportation to economic development to marketing consulting, Karri understands the challenges facing modern business owners, including real estate professionals.

Driven to exceed all standards, Karri knew she was 'home' when she became a client at RRi. Since then, Karri has built an award-winning real estate team, run for office (knocking 10,000+ doors), and reinvented her business again. Today, Karri is known as a real estate trendsetter who sets the bar for client care remarkably high.

A true systems thinker, Karri helps others bring big possibilities to life through conversation, curiosity, and deliberate action. For Karri and those who work with her, success is not the end game, it's a daily practice that anyone can achieve.

RRI Business Coaches

A Certified Master Coach (CMC) and Certified Coaching Practitioner (CCP), Alison is a highly sought-after coach and mentor with a proven track record for helping her clients achieve their goals and beyond.

Love what you do, and do what you love! This is the motto that has guided Bill’s nearly 25-year career in real estate and now as one of our great coaches.

With more than three decades of real estate experience, this Vancouver based, award-winning professional uses the insights he learned to inspire others to produce remarkable results.

A firm footing in the basics as well as a strong aptitude and enthusiasm for new technologies make this award-winning realtor and coach a key companion on the road to success and competitive advantage.

More than two decades of real estate experience plus an unrivalled zest for life make Jeanne one of the most supportive, inspiring and intelligent coaches in the industry today.

With more than three decades in real estate, Sandra uses her knowledge to coach Real Estate professionals to help them build the life of their dreams. Sandra obtained her Brokers designation in 2006 and has worked to train new agents along with providing ongoing education and training for seasoned agents. Sandra has been an active member in her Real Estate board since 1987, serving on various committees such as Professional Standards, and Arbitration & Education. She also served as a Director for several years and completed a 2 year term as President of the Board in 2015.

Sandra believes in giving back to the profession that has given so much to her over the years. “I love helping dedicated real estate professionals build a prosperous business that they can be passionate about. Often times, Realtors become so involved in their day to day activities that they fail to see the whole picture. My goal is to uncomplicate things and simplify the process of building a strong, sustainable and rewarding business!”

An MBA graduate, strategic thinker, skillful communicator and a results-focused leader, Nancy helps her coaching clients identify key opportunities for growth and soar to new heights in business and in life.

Tina is a Certified Professional Coach with over 16 years experience as a Real Estate Sales Representative and 12 years experience in both Sales and Business Development. This award-winning coach uses her knowledge in media/marketing and advertising to help her clients ‘up their game’ in today’s competitive real estate industry.

Passion and ambition are two words to describe Braden’s professional attitude. He provides expert support for career growth, tailored to each agent’s needs to build a happy business and life.

A Broker and Manager since 2006 and an active REALTOR® prior to that, David’s success and experience in real estate is formidable. His background includes over 25 years in the financial world, which provided him with his beliefs in structure, systems, accountability, and formation of habits. As a Business Coach with RRI, David brings these and other areas of expertise to our organization and to our Coaching Members.

Having always gravitated towards coaching & training roles, Stephanie worked as a yoga instructor and fitness trainer before starting her real estate career in 2010 in Vancouver, BC. She built her real estate business using online lead generation and content marketing via social media & brings a wealth of marketing knowledge to her clients. She takes a holistic approach to coaching, helping her clients build not only a successful business, but one they enjoy.

Driven by her passion for real estate Stephanie is the co-creator and producer of The UnReal Estate Show, hosted by her partner Keith Roy. The podcast dives into the nuances of real estate all over the world and has taken the couple to nearly every continent in their continued exploration of the real estate industry.

A self-proclaimed geek, Stephanie is a huge Star Wars fan and spends her free time attending comic book conventions, reading at least a book a week and performing improv comedy.  She brings this same level of humor & passion to her coaching clients, helping them take massive action in order to build a successful career inside a beautiful life.

Since 2004 Susan has been sharing her love of Real Estate with all around her, as an expert Buyer Specialist Susan understands that there is more than turning a key and showing a home; it’s a relationship that is built on trust, knowledge and honesty; and you can always count on 100% honesty from Susan, it’s what keeps her clients coming back.

Licenced since 1991, Tony joined RRi Coaching in 2003 and as a result has built a Top-ranked Team.  President of his Association in 2008, Tony has contributed at all levels of Organized Real Estate in Canada.  He is an educator for his Provincial Association and delivers courses for both new and seasoned Agents on life balance, sales skills and community partnerships.  

"When life hands you lemons, get over it, get creative and make orange juice instead!"

Dustin is a fifth-generation real estate professional and a second generation business coach who has been coaching for over 15 years. If you ask him what prompted his decision to become a coach with RRI, he responds that he never even saw it as a choice; it was just always something he knew he would do. With personal history in real estate management, investing and transactions (650+), Dustin brings a wealth of knowledge and experience to his coaching clients.

Dustin lives in the perfect city for a musician – Nashville, Tennessee where he lives with his pride and joy, his seven year old daughter, Liliyah Grace.

Building a business that is centered around core values is what Dustin values most. This customized approach is one of the many reasons he chose to work with our organization. He aims to help agents do less while still obtaining meaningful results.

With over 15 years of professional real estate experience, Craig has built a business based on the complementary principles of honesty, integrity, and professionalism. A proud husband and father, Craig balances his real estate career with his desire to give back to the community. A serious and committed coach, he strives to ensure every real estate experience is enjoyable - from beginning to end.

Scott has a love for mentoring and coaching that began when working with undergraduate student leaders at three different Ontario Universities. Licensed since 2005, and still a registered Broker, Scott has been a successful sales rep and managed an award-winning residential brokerage.

His extensive knowledge of the industry is evident, having worked for years on the senior team of a global real estate franchisor; additionally, he has taught the ABR, SRS and RENE courses across Canada.

Residing in Breslau (near Kitchener, ON) with his wife, Carolyn (a teacher and published author), and two children, Hannah and Jacob, Scott values time spent with family, friends and the outdoors. He is an avid fisherman and runs a fishing-related website just for fun. He is also a huge advocate for community service and volunteerism.

Karri has held a variety of professional and volunteer roles in southern Alberta, including teaching, coaching, public speaking, politics and entrepreneurship. Having worked across multiple sectors, from rail transportation to economic development to marketing consulting, Karri understands the challenges facing modern business owners, including real estate professionals.

Driven to exceed all standards, Karri knew she was 'home' when she became a client at RRi. Since then, Karri has built an award-winning real estate team, run for office (knocking 10,000+ doors), and reinvented her business again. Today, Karri is known as a real estate trendsetter who sets the bar for client care remarkably high.

A true systems thinker, Karri helps others bring big possibilities to life through conversation, curiosity, and deliberate action. For Karri and those who work with her, success is not the end game, it's a daily practice that anyone can achieve.