What do Mick Jagger and Bon Jovi Have to Do with Business?

“The most powerful weapon on earth is the human soul on fire.”

-Ferdinand Foch


On February 13, Mick Jagger was moving on the stage at the Grammys like a forty year-old. He?s 67! The next day, my wife and I went to a Bon Jovi concert for Valentine?s Day. They were outstanding. After 27 years of touring, Jon, Richie and the crew performed with the energy of teenagers.

How?and perhaps more importantly why?do they keeping doing it when many have long since retired?

The answer is passion.

Business and sales success isn?t so different from rock ?n? roll. When you love what you do, when you?re so passionate about your craft that you constantly strive to do better and deliver more value, wondrous things begin to happen: your most energized, creative, and passionate customers begin knocking at your door, too, because they know your intention is right.

When your intention is to do extraordinary work you get paid extraordinarily well.

(Last year Bon Jovi was the number one grossing touring band at somewhere around 200 million dollars!)

Conversely, when you do what you do for the money, without passion, success is an uphill battle. People can sense when you?re focused on what you can get from a situation, rather than what you can give. In this state, you become uninspired and unmotivated, which leads to stress, frustration, emptiness and a life of competition. All because your ultimate intention is to get more than you give.

It was obvious from watching Mick Jagger and Bon Jovi that they were focused on the contribution they could make. Their goal was to give first. With passion.

Where is your focus? What?s your intention?



“When you walk with purpose, you collide with destiny.”

-Beatrice Berry