Ep #52: Show The Love: Creating a World Class Referral Based Business with Vonny Fast

In the 52nd episode of The Richard Robbins Show, I sat down with someone who has mastered the art of referral based sales. Her unique business approach, sales technique and daily routines has led to an unbelievable 28-year career with Cutco Closing Gifts.

Vonny Fast, an Alberta based sales consultant, has been a proud partner and sponsor with RRI for many years. Starting her sales career with Cutco at just 18 years old as a curious teenager, she is now the one of the companies most successful sales consultants in North America, boasting a nearly 3 decade career fuelled solely on repeat and referral business.

“I never wanted to be in sales.” Vonny tells me. “I actually had a negative perception of what sales people were.” Before long, Vonny discovered that the secret to success in sales wasn’t the selling aspect, it was the relationship building.

Vonny puts it quite simply: “There is nothing more powerful than word of mouth,” and her advice for anyone and everyone in a sales position is just as simple, “Make love part of your business plan.”

In this outstanding episode of The Richard Robbins Show, Vonny and I talk about the power of vulnerability, the secret to an unbreakable routine and tips, tricks and techniques on how to build a world class referral based business. 

The ideas and information in this interview is 100% transferable to any service industry on how to bring tremendous value to the marketplace and create a referral program.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode

  • How to Build a Referral Based Business.
  • How to Get People to Know You, Love You and Trust You.
  • The Absolute Best Way to Ask for Referrals.
  • The Secret to Constantly ‘Planting Seeds’ Within Your Database.
  • The More Effective Way to Approach Your Database and Engage with People.
  • Ideas on How to Bring Value to Your Database.
  • Why Practicing Scripts and Learning How to Get Referrals.
  • The Power Behind Creating a Gratitude Project.
  • The Power of Being Vulnerable.

Ideas Worth Sharing

I’m a true believer in give, give, give, give value. Keep showing up in intangible and tangible ways, keep showing up and pouring into your relationships. Vonny Fast @cutcoclosggifts @richardlrobbins Click To Tweet
When COVID hit, I didn’t know what to do, but I knew that relationships are everything, connection is key. Vonny Fast @cutcoclosggifts @richardlrobbins Click To Tweet
It’s okay to suck, it’s not okay to skip! Vonny Fast @cutcoclosggifts @richardlrobbins Click To Tweet

Resources in Today’s Episode

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