Ep #102: Serve Don’t Sell: Finding Fulfillment in Your Business with Bill Parnaby

On the 102nd episode of The Richard Robbins Show I sat down with a man who not only has 30+ years of real estate experience and is in the Top 1% in Canada for Royal LePage, but he is also a highly respected coach and member of the RRI team.

Bill Parnaby has been a licensed real estate agent since 1992. Working in the Caledon area, he has maintained his #1 ranking for the past 15 consecutive years. 

When I asked Bill about his success, he simply told me, “I do everything I can to keep people away from me.” He explains that, “I mean that in a good way, I keep people serviced well enough that they never have to ask me a question.”

Bill’s philosophy of Serve Don’t Sell has helped him maintain a loyal clientele and has seen his business flourish. However, it wasn’t always like this. As Bill puts it, “I used to be a goal chaser.” He did more and more, never hopping off the real estate treadmill, to the point that he was burnt out and wanted to quit the industry altogether.

That was until he switched his thinking and started operating his business differently; not chasing the money but instead, serving his database and his community.

In this episode of The Richard Robbins Show, Bill and I talk about the importance of mindset and how changing his perspective changed his entire life. Bill shares his strategies for effective marketing, offers insight on what the top 3 things agents get wrong and how to fix it and lets us know why committing to a schedule is the best thing you could ever do.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode

  • Why committing to a schedule gives you freedom and doesn’t take it away
  • Bill’s mantra about excellent customer service
  • Why creative marketing will boost your business more than searching for leads
  • The top 3 things Bill’s coaching clients do that is holding them back
  • What is the Ready, Aim and No-Fires and how to avoid it
  • What does Bill’s marketing look like? His steps and how he creates it
  • Why defending yourself from distraction is the most important thing you can do
  • The importance of investing in your relationships with your clients

Ideas Worth Sharing

To be productive you need to be highly disciplined & addicted to your schedule. There is absolutely no escaping the structure of a schedule. My freedom efficiencies lie on the other side of that structure. Bill Parnaby Click To Tweet I do everything I can to keep people away from me. I mean that in a good way, I keep people serviced well enough that they never have to ask me a question. Bill Parnaby Click To Tweet If you don’t have enough business, you don’t have a lead problem, you have a marketing problem. Bill Parnaby Click To Tweet

Resources in Today’s Episode

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