My next guest on The Richard Robbins Show is co-founder, CEO and Chairman of the Board of Directors of Properly, a Canadian tech-enabled real estate brokerage that is making real estate customer-centric from ‘search’ to ‘sale’.
Anshul Ruparell, born and raised in Calgary, Alberta, grew up in a family of real estate entrepreneurs. While he began his career in investment banking and private equity, Anshul eventually found himself working as an entrepreneur in the real estate industry following his family origin.
“Properly is a new kind of real estate brokerage that tries to use technology to enhance the home buying and selling experience. Our core mission is to make real estate customer-centric.”
Although Properly is a tech-based company, its fundamental focus is based on the same principles the real estate industry has always concentrated on. Anshul tells me that, “We ground everything we do in a core set of problems that customers have and try to solve those in a way that we don’t believe have been solved historically.”
In this episode of The Richard Robbins Show, Anshul and I sit down to talk about the future of real estate and its digital evolution. Anshul provides insight on the importance of removing pain points for your customers and why ensuring a frictionless experience should be your top priority.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode
- The importance of frictionless business interactions.
- Why the elimination of pain points for clients is a billion-dollar industry.
- How to incorporate multi-million-dollar business ideas into your own personal real estate business.
- Why a high ‘Net Promoter Score’ is important to growing your business.
- The 4 things that Properly focus on to boost their business.
Ideas Worth SharingBuying a home is a long journey that starts way before you’re ready to make that purchase. It starts typically in a phase where you’re dreaming. It can be difficult to know where to start. @properlyhomes @richardlrobbins Click To Tweet We want our customers to be able to access their home equity before they’ve sold so they can make an unconditional offer on their next home, buy that next home, move into it and then we can list their existing home for sale.… Click To Tweet We ground everything we do in a core set of problems that customers have and try to solve those in a way that we don’t believe have been solved historically. @properlyhomes @richardlrobbins Click To Tweet
Resources in Today’s Episode
- Anshul Ruparell
- Blackberry Messenger
- Jiro Dreams of Sushi
- Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger
- Gramercy Tavern, New York
- Setting the Table by Danny Meyer