How to Harness the Power of Testimonials to Grow Your Business

I recently read a few interesting statistics (The Neilsen Company)

  • 92% of people trust a recommendation from a peer
  • 70% trust someone they don’t know
  • 40% of consumers don’t trust paid advertising

Customers often head straight to the testimonial section of a company website to devour third party testimony for reassurance of the value you provide.

So, why do few agents use client testimonials? I would suggest that it’s likely because they don’t know how to ask, let me help you with this.


Marnie Campbell

How do you ask for a testimonial?

Long-term coaching member Marnie Campbell has shared her secret to receiving 100% response rate from her clients. Marnie has a system that works:

  • After a sale is complete, she sends a testimonial request by mail and a self-addressed stamped envelope.
  • In the envelope she adds a $25 gift card as a means of thanks.
  • Marnie uses the law of reciprocity; she is providing a gift before anything is asked for in return.

How to effectively use testimonials?

Several RRi coaching clients are using testimonials with astonishing success:

  • Jeremy Amyotte shares several testimonials and features different aspects of his skills as a Realtor.
  • John Jennings has over 50 testimonials, also outlining and highlighting various skills.
  • I love Leslie Benczik’s use of pictures with clients. A picture is worth a thousand words and enhances the social proof of a testimonial.

Testimonials are not just a powerful influencer when prospects are making decisions, but a cost effective one for you too.

It’s a beautiful life, make it count!