In a recent survey, 81% of Chinese-Americans indicated that feng shui encouraged their most recent home purchase¹  and 36% of those surveyed also said they would avoid a real estate professional if they had NO knowledge of the principles of feng shui

With more than 20% of Canada’s population being foreign-born (60 percent coming from Asia, specifically China²), foreign home ownership is consistently on the rise. (Recent estimates indicate 10% of newer inventory is immigrant owned in the Toronto Centre and 6% in Vancouver ³.)

Understanding the practices and cultures of all real estate consumers is essential to serving your clients better.  Feng shui, although an ancient science of design developed over 3,000 years ago in China, is a popular practice today in both eastern and western cultures and can play an integral part in a real estate transaction.

Feng shui principles are designed to help balance the flow of energy (referred to as “Chi”) in homes, offices or gardens and promote harmony,  and good fortune for all those occupying the spaces.  When it comes to real estate, the stronger a home’s flow of energy, the better.