Masters FormulaTM

Broker-Leader Certification Program

Become an RRI Certified Leader today and begin equipping your agents with the tools to consistently outperform the marketplace.

Sign Up Today

Why Become An RRI CertifiedTM Leader?

Empower your agents with the knowledge, tools and support to increase sales effectiveness.
Excite agents to harness their new skills, build on their passions and spark their businesses with drive and efficiency.
Create a culture of high-performing agents who increase production and revenue.

Masters FormulaTM for Brokers-Leaders

Masters FormulaTM Broker-Leader Certification program equips you with the confidence, skills and tools you need to become an inspiring, engaging and impactful leader.

Combining advanced level leadership video workshops with Richard Robbins, with step-by-step lesson plans and accountability tools, we’ve taken the guesswork out of how to host a powerful training.

The easy-to-use, online platform gives you the flexibility to release content at your discretion, track your agents’ progress (homework), pull reports and view test scores to identify areas for improvement for future coaching.

Broker-Leader Certification


Broker-Leader Certification Course
Exclusive Printed Trainer Materials
      - Trainer Workbook
      - Agent Program Workbook
      - Lesson Plans, Agendas for Agents
One Year Advanced Manager Access
      - Access to All Agent Courses
      - Access to All Agent Material
Dedicated RRI Concierge Support

Why Agents Choose Masters FormulaTM

Featuring the most in-depth real estate sales and business intelligence, Masters FormulaTM is designed to not only increase your agent's production and sales effectiveness, but it specifically targets three crucial challenges facing all agents today:

Inconsistent lead generation and poor conversions.
Inability to effectively communicate their value.
How to successfully navigate change by harnessing focus.

Agent Certification


10-Week Certification Course
Exclusive Agent Workbook
Downloadable Tools
      - Worksheets
      - Marketing Templates







Become an RRI Certified Leader today.

Sign up today and begin equipping your agents with the tools to consistently outperform the marketplace.



Sign Up Today

See what our clients have to say

I’ve trained on a lot of programs over 38 years and this is without a doubt the best one. Our agents love how realistic and actionable the program is. Richard doesn’t waste time and he doesn’t flourish. He just gets straight to the point. Because of that the agents are really grasping the lessons.

Barbara Frueh

Broker of Record | Barrie, ON

Too many brokerages try to do training for their agents but don’t have a structured program. Masters Formula© allows us to have that structure and develop relationships with agents ourselves instead of a third party. The way it’s delivered, in 3-6 minute videos, is the best way for people to learn.

Paul Baron

Broker of Record and Owner | Markham, ON

I’ve been in the business 30 years and have seen a lot of training, but nothing compares to how much my agents and I have enjoyed Masters Formula©. Richard teaches agents how to run a business not just how to be an agent. He is such a fantastic instructor and I’ve been a fan of him and his company for a long time.

Noel Coppins

Co-Owner | Oshawa, ON