Richard Robbins
Co-Founder | CEO
Executive Assistant
For nearly a decade, Melissa Lai has been a quiet powerhouse at Richard Robbins International, serving in a variety of roles that have given her a deep understanding of the business and the people it serves.
In her current position as Executive Assistant to the Director of Coaching, Melissa is the engine behind the scenes – sharp, fast and deeply committed. She anticipates needs before they arise, keeps complex moving parts aligned, and supports the coaching team with unwavering passion and purpose.
Her dedication allows RRI’s coaches to stay fully focused on what they do best: transforming the businesses and lives of our members. In many ways, Melissa’s work is a catalyst for impact – and proof that exceptional support can help create extraordinary results.
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